RETRO
MODERN

Touches of modern retro flair are everywhere – and Sock It to Me released their Fall product line with lots of nostalgia and retro influences. We had to shoot multiple releases at once (Tetris®, Pride, Shimmer Socks) so I chose to mostly utilize a pretty standard seamless with an exposed roll and industrial polished concrete floor. The fun whimsy of these socks paired with throwback styling creates a playful feel and connection to the sock design elements.