connecting
brands with consumers
For over a year I worked closely with strategists and a paid media team, concepting and designing pay-per-click (PPC) ads and organic social content calendars for multiple brands.
We looked at cultural trends and category insights to tailor creative for target audiences, developed tactics for social growth, and executed our work on Instagram, Facebook, Tiktok, Youtube, Pinterest, Reddit, Google Search and Facebook Ads.
Some of the brands in my portfolio shown here are:
Obagi Medical, Obagi Clinical, Gateway Computers, VAIO, Schwarzkopf BLONDEME, Alterna, and Wear It to Heart.
POLISHED & EDUCATIONAL
OBAGI MEDICAL™ is a female-led independent global skin care company dedicated to providing advanced, clinically proven skin care treatments for all skin types. Obagi has pioneered a number of skin care advances, including being the first skincare brand to design its clinical research covering all six skin types across the Fitzpatrick skin spectrum.
This client had limited photography for their brand so we used existing product images to make polished and educational designs fit for social media, and directed editorial-type lifestyle photoshoots to grow their library of images.
I collaborated with strategists to plan monthly content calendars that met the needs of the client’s marketing goals, including product launches, giveaways, education, and community management.
Client
OBAGI MEDICAL™
Channels
Instagram, Facebook, Pinterest
Young & Fresh
OBAGI CLINICAL™ is a sister skincare brand of OBAGI MEDICAL™ targeting younger audiences just entering the skincare realm, with no or little routine. The product catalog is small and a great entrance to their main dermatological brand OBAGI MEDICAL™ with lower pricing and more modern packaging.
These are various in-feed and story-sized assets that use a mix of product images and lifestyle photos adapted for their organic social calendar.
Client
OBAGI CLINICAL™
Channels
Instagram, Facebook, Pinterest
tech savvy &
a bit silly
Founded in 1985 in a U.S. Midwestern farmhouse, Gateway has grown into one of the world's best-known technology brands with millions of satisfied customers. Starting with a $10,000 loan guaranteed by his grandmother, a rented computer, and a three-page business plan, founder Ted Waitt turned Gateway into a revolutionary company whose innovations helped shape the technology industry.
Gateway remains dedicated to making the experiences of buying, owning, and using a PC convenient and trouble-free for its customers. As Gateway pushes into new frontiers, it remains dedicated to its original objective of helping people improve their lives through technology.
I collaborated with strategists to plan monthly content calendars that met the needs of the client’s marketing goals, including memes, launches, giveaways, nostalgia, and community management. We set up pay-per-click (PPC) ads driving traffic to walmart.com and converting it to sales.
Client
Gateway, Inc.
Channels
Instagram, Facebook, Reddit
Japanese craftsmanship
VAIO, an authentically Japanese manufacturer of computer hardware electronics, was founded in 1996 by parent company Sony. VAIO can boast of in-house design, manufacturing, and support teams with headquarters in Azumino City, Nagano Prefecture creating cutting-edge technology. They believe a bold, yet deft, organic approach to manufacturing creates added value. This is the level of commitment to Japanese technology and aesthetics that is a hallmark of VAIO’s craftsmanship.
We helped VAIO kick off a new creative plan by launching a twelve-grid, three-panel triptych, pay-per-click (PPC) ads, and a strategy + production for monthly organic social calendars.
Client
VAIO
Channels
Instagram, Facebook
Sleek & MODERN
For almost a century, Schwarzkopf Professional has turned the needs of hairdressers into high-performance tools, professional support, and a global community as passionate about hair as they are. BLONDME is a premium hair color and haircare range that embraces one of the most challenging yet aspirational colors – still perceived to be out of reach for most.
There are endless shades of blonde. Blonde can mean anything from subtle sun-kissed hues of light to powerful platinum. It can be as warm as caramel or as cold as ice. Blonde conveys a sense of fun, confidence, and sex appeal.
I assisted the strategy and paid media teams in the development of pay-per-click (PPC) ad campaigns.
Client
Schwarzkopf BLONDME
Channels
Instagram, Facebook, Pinterest
RICH & Sophisticated
Founded in 1997, Alterna had a vision of creating a sustainable future by introducing a no-compromise luxurious hair care collection. All products were designed specifically for discerning industry professionals and based on the science of skincare, incorporating new technological advancements. Only natural eco-certified ingredients. No sulfates or parabens. No animal testing. Ever.
Less than two years after the launch of its inaugural collection, Alterna presented its first breakthrough line of products with anti-aging properties, formulated with caviar. Full of omega-3 fatty acids, it helped to replenish the hair’s lipid layer for better moisture retention and elasticity and resulted in healthy natural smoothness and shine.
I assisted the strategy and paid media teams in the development of pay-per-click (PPC) ad campaigns.
Client
Alterna
Channels
Instagram, Facebook, Pinterest
BOLD & Empowered
Female-founded and family-run, Wear It to Heart began in 2011 to provide dynamic activewear that prioritizes individual authenticity over basic conformity.
Clothes that empower and inspire, Wear It to Heart are WRAP certified and sweat-shop free. Their printing uses less water and has eco-friendly processes, and 15% of profits go to charitable causes.
I assisted the strategy and paid media teams in the development of pay-per-click (PPC) ad campaigns.
Client
Wear It to Heart
Channels
Instagram, Facebook
CONTRIBUTORS
Ana Ta [Strategist]
Kevin Roldvold [Strategist]
Phillip Gadrow [Creative Director]
Laura Shea [Art Director & Designer]
Emily Burke [Designer]