art DIRECTION & GRAPHIC DESIGNRediscover Wonder//
Inspire Mystical
Thinking
The Rediscover Wonder product campaign was crafted for Sock It to Me, a high quality fun sock company, around getting back in touch with your childlike sense of wonder, curiosity, and imagination surrounding the vast universe and its mystical attributes.
The goal of this campaign was to increase top-of-mind awareness of new products to existing e-commerce customers. The final assets were also used for B2B communications with sales reps and wholesale customers. I acted as Art Director and Graphic Designer on this project, with concept collaboration from the in-house marketing team and inspiration from product development.
Final Assets:
printed spread in Sock It to Me’s INTERNATIONAL product catalog, campaign copy, email marketing, social media, web banners, product images, and a lifestyle photo library.
“The infinite expanse of outer space. The warm coziness of socks. Together: at last! Get ready to take an unforgettable voyage through an entire universe of exciting space socks— from the earth shakingly dramatic to the wonderfully whimsical. Explore this stellar collection to reignite your senses.”
— copy from the Rediscover Wonder campaign
contributors
Laura Shea [Art Director & Graphic Designer]
Brian Lincoln [Lifestyle Photographer]
Jolie Goodson [Product Photographer]
Luke Clements [Photo Assistant]
SuperGreat [Producer]
Kat Audick [Styling]
Dreshad Williams [Photo Editing]
Mitch Miller [Copywriter]
for Sock It to Me.