social media FOR RETAIL
Amazon is the world’s largest online retailer and marketplace. They are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
“Amazon’s ‘Day 1’ mentality is our approach of doing everything with
the energy and entrepreneurial spirit of a new organization
on its first day.”
While partnering with Amazon, I worked on three of their retail brands: Amazon 4-Star, Amazon Books, and Amazon Style. Focusing on paid media, organic social content creation, and influencers, our team worked closely with Amazon executives and marketers to deliver creative content that met their strategic goals.
organic social content
organic social content
Monthly content calendars for both Amazon 4-Star and Amazon Books were filled with playful designs that utilized core branding, featured relevant products, and encouraged engagement from the audiences. These designs are a mix of in-feed and story-sized assets published on Amazon's social media channels.
on-site
content
capture
In-store visits to Amazon 4-Star & Amazon Books retail locations were required for content capture. Photography would be used as-is or incorporated into designed assets (as seen above) for the monthly content calendars.
paid media
campaigns
For Amazon Style, the client wanted a different approach; we did various videos showcasing the new flagship store, the brand-new shopping experience it provides customers, and Prime Day sales. These PPC advertisements ran on Facebook Ads and Google.
CONTRIBUTORS
Kevin Roldvold [Strategist]
Laura Shea [Art Director & Designer]
Emily Burke [Motion Graphics Editor]
for Amazon.